Our First 15 Years...
"...After 15 years, we continue to forge into our Bumpers, Guards, Headache Racks, and Step Products, the most crucial component responsible for our success; our American Values. Unquestionably, they are solely responsible for why so many truck owners around the world, feel we construct the toughest, safest, most innovative, and best looking bumpers around..." The Pratka Brothers

Tough Country Announces New "TorchBar" LED Light Bars.

Visit our new Online Store now to get Free Shipping on our new line of Tough Country LED Light Bars. Keeping with our American Values, we believe a product should be better than expected, with no "additional purchases neccesary". All Tough Country lights and light bars include switches and wiring harnesses.

Career Opportunitites!

Would you be interested in a career in any one of these areas?
Quality Control Inspector, Welding Fitter / Fabricator, Welder, Wholesale Account Manager, Retail Sales Associate, Powder Coating Specialist, Administrative Assistant, Product Design Specialist, Operations Management Leader, Warehousing and Inventory Control. We are always on the hunt for extraordinary talent, proactive minds, and positive thinking! Call us today!

Tough Country expanding its market
"...This new warehouse will ensure greater efficiencies in Tough Country shippings while delivery times will continue to drop..."
By JODY LARIMER
reporter@leader-news.com

Another North Blue Creek Road warehouse, which has sat lonely and empty for years, has found a new tenant, adding a welcome breath of life to the industrial park.
"It's the perfect location being right across the street from the main plant," Tough Country President Kurt Pratka said Wednesday. "We are currently renting the building with the intent of purchasing at a later date and moving our entire sales staff to that facility. It has been vacant for several years."

The building was formerly occupied by Lerio Containers and then by Crop Production Services. For now, the building is being used as a warehouse facility, allowing Tough Country to increase production to meet demand and to shorten delivery times. "As Tough Country has grown, our need to increase our inventory has also," Pratka said. "This is our third warehouse which we acquired in late December 2013, and we are already discussing shelving and how to house more product." Along with their growing truck and UTV (utility terrain vehicle) bumper inventory, Tough Country is also in the process of introducing two new product lines – an electric winch and a line of LED light bars, Pratka said.

Tough Country attributes their growth to displaying their products at national trade shows and getting their name out there. To help manage this growth, they hired a marketing company six months ago.
"We have hired the Charles Jordan Group out of Atlanta, Ga., and have been working on a national rebranding campaign," CEO Brent Pratka said. The Charles Jordan Group has created a five to seven year strategic growth plan and part of that plan involved making room for more product. "This new warehouse will ensure greater efficiencies in Tough Country shippings while delivery times will continue to drop," owner Charles Jordan said. The company's rebranding includes new company colors, as well as a new website and mission statement. They have also revamped their marketing and dealer programs to include consulting at their dealerships.
Their new tagline is "American values forged in steel," and they plan to extend their efforts this year to reach more individuals globally, riding on the coat tails of their American Values campaign.
"What started as a necessity here in Texas for farmers, ranchers and oil field workers, has become an image a larger group of clientele seek," the Pratkas say.
Their products include front and rear bumpers, brush guards, headache racks, step bars, running boards and UTV bumpers distributed to 800 dealers nationwide.
Restyling & Truck Accessories will feature Tough Country on the cover of their magazine in April and Nemo Arms named a new rifle after the family earlier this year, called the Pratka, edition Omen.
Tough Country was founded in 1999 and is a subsidiary of Mark's Machine Shop, which was founded 40 years ago in father Mark Pratka's garage. TC Outfitters and TC Sawmill are subsidiaries of Tough Country.

Back From Pennsylvania!
We just came back from Harrisburg, PA and its was cold, frezzing, and filled with fun. It was great to see old friends and make new friends at The Great American Outdoor Show!

SEE OUR NEW WAREHOUSE & DISTRIBUTION CENTER!
Conveniently Located Directly across from the Main Plant!
Tough Country continues to Grow! We are so excited about our new Warehouse and Distribution Center. It is located directly across from our Main Plant and will offer much opportunity. The warehouse will ensure the efficiencies of our shippings continue to increase while delivery times will continue to drop. We cant wait to serve our customers further and continue to expand.