Our First 15 Years...
"...After 15 years, we continue to forge into our Bumpers, Guards, Headache Racks, and Step Products, the most crucial component responsible for our success; our American Values. Unquestionably, they are solely responsible for why so many truck owners around the world, feel we construct the toughest, safest, most innovative, and best looking bumpers around..." The Pratka Brothers

Tough Country Announces New "TorchBar" LED Light Bars.

Visit our new Online Store now to get Free Shipping on our new line of Tough Country LED Light Bars. Keeping with our American Values, we believe a product should be better than expected, with no "additional purchases neccesary". All Tough Country lights and light bars include switches and wiring harnesses.


...and so is the Tough Country Team. Visit us at Booth# 34132 on November 4-7 at the Las Vegas Convention Center. We hope to see you there! View our New Products and New Ideas, with the same attention to Exceptional Service & Our Dealers. Above all, it's another opportunity to witness how our American Values, being Forged into Steel Everyday, make the finest bumpers in the world.

Career Opportunitites!

Would you be interested in a career in any one of these areas?
Quality Control Inspector, Welding Fitter / Fabricator, Welder, Wholesale Account Manager, Retail Sales Associate, Powder Coating Specialist, Administrative Assistant, Product Design Specialist, Operations Management Leader, Warehousing and Inventory Control. We are always on the hunt for extraordinary talent, proactive minds, and positive thinking! Call us today!

August 1-3rd, Houston, Texas / BOOTH 718-720
and Fort Worth, August 15-17 / BOOTH # 1514 - 1516
Coming Soon..!
"An opportunity and program unlike any other at Tough Country where the truest of American Values will shine amongst all who make up The World of Tough Country"

Tough Country at NRA 2014
Join us for the 143rd NRA Annual Meetings and Exhibits at the Indiana Convention Center in the center of downtown Indianapolis, IN,
April 25-27, 2014 / Booth #8560

Tough Country Joins Restyling Show,
Plans Free Marketing Seminar

The show is set for March 26-28 at the Indianapolis Convention Center in Indianapolis. The Tough Country seminar featuring The Charles Jordan Group is scheduled for 3 p.m. on March 27.

Tough Country, a custom bumper and truck accessories producer and client The Charles Jordan Group, asked the Atlanta-based, global marketing consulting firm to lead the seminar at the trade show in order to spread awareness about the value of strategic marketing, according Charles Jordan, member of The Charles Jordan Group.

Jordan, during the seminar, will outline in-depth several strategies and road maps to help attendees gain alternative views on how to market their businesses.

“Seeing marketing in a different limelight can benefit your business. Like any other industry, I think when people start doing things differently, industries grow,” Jordan said. “We’re hoping that the automotive industry and its players can be another entity beginning to look at marketing differently.”

Tough Country, which recently launched a new branding effort focused on its American principles, believes that competition can help the whole automotive industry move forward. The company hopes the seminar will inspire other industry professionals to appreciate the value of competition, he said.

 “Don’t fear competition,” Jordan said. “Competition is a good thing. All of our sales go up if we all get better.”

Jordan, who has been serving the global marketing industry since 1995, specializes in helping companies like Tough Country use strategic marketing to raise sales. Clients of The Charles Jordan Group have included the Collaborative Law Institute of Georgia, Georgia Banker’s Association Insurance Trust, Real Madrid (Spanish soccer team) Energy Drink, National Rifle Association, and Optimist International (a 100-year-old civic organization).

The Restyling & Truck Accessories Trade Show is March 26-28, 2014 at the Indiana Convention Center. Registration is free; learn more at www.rtashow.com.

The Restyling & Truck Accessories Trade Show provides automotive aftermarket professionals an opportunity to preview new products, expand their skills and techniques as well as celebrate creative, innovative product advancements. The show includes an exhibit hall filled with the latest products and accessories, including grilles, guards, automotive films and graphics, body kits, truck bed accessories, mobile electronics and more, as well as extensive education program comprised of business-building seminars on core topics such as sales and marketing, shop profitability, product application and installation.

Be sure to "Like" Restyling & Truck Accessories magazine on Facebook: https://www.facebook.com/RestylingMagazine.

Tough Country at Restyling & Truck Accessories Trade Show!!!
Join us for the Restyling & Truck Accessories Trade Show at the Indiana Convention Center in the center of downtown Indianapolis,
March 26-29, 2014/ Booth #943

Tough Country expanding its market
"...This new warehouse will ensure greater efficiencies in Tough Country shippings while delivery times will continue to drop..."

Another North Blue Creek Road warehouse, which has sat lonely and empty for years, has found a new tenant, adding a welcome breath of life to the industrial park.
"It's the perfect location being right across the street from the main plant," Tough Country President Kurt Pratka said Wednesday. "We are currently renting the building with the intent of purchasing at a later date and moving our entire sales staff to that facility. It has been vacant for several years."

The building was formerly occupied by Lerio Containers and then by Crop Production Services. For now, the building is being used as a warehouse facility, allowing Tough Country to increase production to meet demand and to shorten delivery times. "As Tough Country has grown, our need to increase our inventory has also," Pratka said. "This is our third warehouse which we acquired in late December 2013, and we are already discussing shelving and how to house more product." Along with their growing truck and UTV (utility terrain vehicle) bumper inventory, Tough Country is also in the process of introducing two new product lines – an electric winch and a line of LED light bars, Pratka said.

Tough Country attributes their growth to displaying their products at national trade shows and getting their name out there. To help manage this growth, they hired a marketing company six months ago.
"We have hired the Charles Jordan Group out of Atlanta, Ga., and have been working on a national rebranding campaign," CEO Brent Pratka said. The Charles Jordan Group has created a five to seven year strategic growth plan and part of that plan involved making room for more product. "This new warehouse will ensure greater efficiencies in Tough Country shippings while delivery times will continue to drop," owner Charles Jordan said. The company's rebranding includes new company colors, as well as a new website and mission statement. They have also revamped their marketing and dealer programs to include consulting at their dealerships.
Their new tagline is "American values forged in steel," and they plan to extend their efforts this year to reach more individuals globally, riding on the coat tails of their American Values campaign.
"What started as a necessity here in Texas for farmers, ranchers and oil field workers, has become an image a larger group of clientele seek," the Pratkas say.
Their products include front and rear bumpers, brush guards, headache racks, step bars, running boards and UTV bumpers distributed to 800 dealers nationwide.
Restyling & Truck Accessories will feature Tough Country on the cover of their magazine in April and Nemo Arms named a new rifle after the family earlier this year, called the Pratka, edition Omen.
Tough Country was founded in 1999 and is a subsidiary of Mark's Machine Shop, which was founded 40 years ago in father Mark Pratka's garage. TC Outfitters and TC Sawmill are subsidiaries of Tough Country.

Back From Pennsylvania!
We just came back from Harrisburg, PA and its was cold, frezzing, and filled with fun. It was great to see old friends and make new friends at The Great American Outdoor Show!

Conveniently Located Directly across from the Main Plant!
Tough Country continues to Grow! We are so excited about our new Warehouse and Distribution Center. It is located directly across from our Main Plant and will offer much opportunity. The warehouse will ensure the efficiencies of our shippings continue to increase while delivery times will continue to drop. We cant wait to serve our customers further and continue to expand.
Another Day With Your Tough Country
"… my wife and I and my 3 year old granddaughter are so glad I had a Tough Country bumper on my 2010 Ford F350 we were hit head on I was going 45 mph the Louisiana State Police est. the other truck was going 60 mph when he came into my lane and hit us head on as you can see in the photos.
I can tell you only 2 things saved us 1 being the Lord and 2 being the bumper that Tough Country made. I can tell you I will never drive another truck without a bumper from Tough Country. Please tell everyone with your company we thank yall for the work and the great bumper. Oh by the way I got a black eye the driver of the other truck did not make it…"

Our Hearts go out to the victim and his family in this horrible accident. From all of Us at The Tough Country Family.